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Marketing
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WEBSITE
TOWER / BANNER PLACEMENT RATES
HOME OR FRONT PAGE
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NUMBER OF DAYS |
TOWER RATES |
BANNER RATES |
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30 Days |
1,440,000 |
1,000,000 |
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60 Days |
2,830,000 |
1,980,000 |
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90 Days |
4,220,000 |
2,950,000 |
OTHER PAGES
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NUMBER OF DAYS |
TOWER RATES |
BANNER RATES |
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30 Days |
1,250,000 |
1,100,000 |
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60 Days |
2,400,000 |
2,100,000 |
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90 Days |
3,550,000 |
3,100,000 |
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30 day minimum booking.
v
Bookings to be made 5 days in advance.
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Four advertising slots available per page
RATES ARE VAT INCLUSIVE.
SPOT ADVERTISEMENT - TELEVISION
TIME
|
60 SEC
|
45 SEC |
30 SEC |
15 SEC |
|
PRIME NEWS |
3,044,770.82 |
2,547,034.49 |
2,358,603.31 |
1,297,827.44 |
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PRIME ++ |
2,174,836.30 |
1,819,310.35 |
1,684,716.65 |
927,019.60 |
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PRIME+ |
1,434,860.90 |
996,008.20 |
924,623.70 |
389,037.00 |
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OFF PRIME |
822,851 |
433,475 |
366,243 |
179,311 |
RECORDED &
STUDIO BASED PROGRAMME RATES PRIME+
DURATION
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AIRTIME |
PRODUCTION |
VAT |
TOTAL |
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25 MINUTES |
4,834,267.00 |
2,585,870.95 |
1,298,524.20 |
8,718,662.48 |
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15 MINUTES |
3,609,074.00 |
2,585,870.95 |
1,084,115.50 |
7,279,061.21 |
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10 MINUTES |
3,300,399.00 |
2,585,870.95 |
1,030,097.26 |
6,916,367.33 |
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05 MINUTES |
2,504,700.00 |
2,585,870.95 |
890,849.92 |
5,981,420.87 |
RECORDED &
STUDIO BASED PROGRAMME RATES PRIME TIME
DURATION
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AIRTIME |
PRODUCTION |
VAT |
TOTAL |
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55 MINUTES |
4,395,277.58 |
2,585,870.95 |
1,221,700.00 |
8,202,849.00 |
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40 MINUTES |
4,017,295.23 |
2,585,870.95 |
1,155,554.08 |
7,758,720.26 |
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25 MINUTES |
3,716,572.99 |
2,585,870.95 |
1,102,927.69 |
7,405,371.63 |
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15 MINUTES |
2,832,419.53 |
2,585,870.95 |
948,200.83 |
6,366,491.31 |
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10 MINUTES |
2,257,207.81 |
2,585,870.95 |
847,538.78 |
5,690,617.54 |
RECORDED &
STUDIO BASED PROGRAMMES - OFF PRIME TIME
DURATION
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AIRTIME |
PRODUCTION |
VAT |
TOTAL |
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55 MINUTES |
2,361,886.80 |
2,585,870.95 |
865,857,60 |
5,813,615.36 |
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40 MINUTES |
2,143,402.30 |
2,585,870.95 |
827,622.82 |
5,556,896.07 |
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25 MINUTES |
1,568,941.40 |
2,585,870.95 |
727,092.16 |
4,881,904.51 |
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15 MINUTES |
1,115,023.00 |
2,585,870.95 |
647,656.44 |
4,348,550.39 |
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10 MINUTES |
894,654.80 |
2,585,870.95 |
609,092.00 |
4,089,617.76 |
TELEVISION
ONE OFF PROGRAMMES
STUDIO
BASED PROGRAMMES RATES
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DURATION |
AIRTIME |
PRODUCTION |
VAT |
TOTAL |
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55 MINUTES |
7,682,227.67 |
3,474,362.37 |
1,952,403.26 |
13,108,993.00 |
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40 MINUTES |
6,930,000.00 |
3,474,362.37 |
1,820,763.41 |
12,225,125.78 |
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25 MINUTES |
6,270,000.00 |
3,474,362.37 |
1,705,263.41 |
11,449,625.78 |
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15 MINUTES |
5,280,000.00 |
3,474,362.37 |
1,532,013.41 |
10,286,375.78 |
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10 MINUTES |
4,785,000 |
3,474,362.37 |
1,445,388.41 |
9,704,750.78 |
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05 MINUTES |
4,455,000.00 |
3,474,362.37 |
1,387,638.41 |
9,317,000.78 |
ADVERTISING
WINDOWS IN PROGRAMMES
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PROGRAMME |
60 SEC |
45 SEC |
30 SEC |
15 SEC |
10SEC |
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SOAP |
1,359,829.00 |
1,156,491.00 |
953,152.00 |
453,276.00 |
338,898.00 |
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MOVIES |
787,987.00 |
640,640.00 |
549,348.00 |
262,662.00 |
197,340.00 |
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CARTOONS |
544,440.00 |
256,256.00 |
160,160.00 |
148,005.00 |
112,112.00 |
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NEWS BRIEF RATES
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DURATION |
60 SEC |
45 SEC |
30 SEC |
15 SEC |
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RATE |
1,053,360 |
609,840 |
480,480 |
245,080 |
RADIO 1 AND 2 AIRTIME RATES
NEWS ADJACENCY
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60 SEC |
45 SEC |
30 SEC |
15 SEC |
10SEC |
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317,717.40 |
232,992.50 |
204,246.90 |
169,448.50 |
137,677.80 |
SPOT
ADVERTISEMENT RATES RADIO 1 AND 2
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TIME |
60 SEC |
45 SEC |
30 SEC |
15 SEC |
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PRIME |
202,557 |
169,710 |
135,037 |
109,780 |
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A |
113,153 |
99,176 |
76,644 |
56,561 |
ADVERTISING
WINDOWS IN RUNNING PROGRAMMES
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60 SEC |
45 SEC |
30 SEC |
15 SEC |
10SEC |
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141,480 |
127,512 |
99,176 |
70,840 |
42,504 |
STUDIO
BASED PROGRAMMES RATES PRIME TIME
DURATION
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AIRTIME |
PRODUCTION |
VAT |
TOTAL |
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55 MINUTES |
829,984.50 |
350,658.00 |
206,612.44 |
1,387,254.94 |
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40 MINUTES |
722,637.00 |
331,956.00 |
184,553.78 |
1,239,146.78 |
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25 MINUTES |
547,216.50 |
303,903.00 |
148,945.91 |
1,000,065.41 |
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15 MINUTES |
366,556.50 |
303,567.50 |
116,921.70 |
785,045.70 |
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10 MINUTES |
332,518.50 |
294,553.50 |
109,737.60 |
736,809.60 |
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05 MINUTES |
285,390.00 |
280,526.40 |
99,035.37 |
664,951.77 |
STUDIO
BASED PROGRAMMES A- TIME RATES
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DURATION |
AIRTIME |
PRODUCTION |
VAT |
TOTAL |
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55 MINUTES |
578,394.30 |
350,658.00 |
162,584.15 |
1,091,636.45 |
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40 MINUTES |
507,521.25 |
331,956.00 |
146,908.52 |
986,385.77 |
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25 MINUTES |
431,869.35 |
303,903.00 |
128,760.16 |
864,532.51 |
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15 MINUTES |
287,913.45 |
301,567.00 |
103,159.17 |
692,640.12 |
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10 MINUTES |
262,206.45 |
294,553.50 |
97,432.99 |
654,192.94 |
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05 MINUTES |
231,359.70 |
280,526.40 |
89,580.07 |
601,466.17 |
NOTE:
News adjacency is 5 minutes before and after the network
news.
ABOVE
RATES ARE SUBJECT TO VAT
EFFECTIVE JANUARY ....07
OTHER RATES
AND AIR-TIME DISTRIBUTION
TELEVISION
Focus Kitwe studios to advise
Sports/business (19 hrs news)- K25,000,000
NB: Rates for foreign programmes including special
events and live broadcasts will be by quotation
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RADIO
Network news K52,000,000 per quarter
News on 2nd hour radio 4
K35,000,000 per quarter
Radio 4 Drive Time K1,200,000.00 Per Hour
Radio
2 Drive Time K1,560,000.00 Per Hour
All on location productions, radio one block news and
live broadcasts will be by quotation |
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TELEVISION AIRTIME DISTRIBUTION
WEEKDAYS
10:00 17:30 HRS OFF PRIME
17:30- 18:30 HRS PRIME+
18:30-19:30 HRS PRIME++
19:00-19:30 HRS PRIME NEWS
19:30-20:00 HRS PRIME++
20:00-21:00 HRS PRIME+
22:00-24:00 HRS OFF PRIME
SATURDAY
07:00-12:00 HRS OFF PRIME
17:00-CLOSEDOWN (WEEKDAY & RATES)
SUNDAY
07:00-12:00 OFF PRIME
12:00-18:00 PRIME
18:00-CLOSEDOWN-(WEEKDAY & RATES)
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RADIO AIRTIME DISTRIBUTION
05:00-08:00 HRS PRIME
12:00-14:00 HRS PRIME
17:00-21:00 HRS PRIME
08:00-12:00 HRS A
14:00-17:00 HRS A
21.0024.00 HRS A
WEEKEND: SATURDAY & SUNDAY
06:00 HRS 21:30 HRS - PRIME TIME
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RADIO & TELEVISION STATISTICSCS
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CHANNEL |
ESTIMATED AUDIENCE |
TIME BROADCAST |
PEAK TIME |
RADIO & TV COVERAGE |
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RADIO 1
RADIO 2
RADIO 4
TELEVISION
TV-WEEKEND
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3 MILLION
3.2 MILLION
1.8 MILLION
2.5 MILLION |
04:45
04:45
04:45
12:00
07:00 |
24 00
24:00
24:00
24:00
24:00 |
06:00-09:00
12:30-13:00
18:00-21:30
06:00-08:00
12:30-13:00
19:30-22:00
06:00-17:30
8:00-22:00
07:00-09:30
12:00-22:00 |
COUNTRY(FM,SW,6265, FM)
COUNTRY(FM,SW,6265, FM)
Line of rail
Towns along line of rail (l/stone to chililabombwe) |
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Population of Zambia =11 million:
population aged 15 years +=6 million: average h/hold size
=6people per h/hold. Watching ZNBC is across sex, age,
education, social economic status, occupation etc.
RADIO & TELEVISION STATISTICS
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CHANNEL |
ESTIMATED AUDIENCE |
TIME BROADCAST |
PEAK TIME |
RADIO & TV COVERAGE |
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RADIO 1
RADIO 2
RADIO 4
TELEVISION
TV-WEEKEND
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3 MILLION
4.4
MILLION
1.8 MILLION
4.5 MILLION |
04:45
04:45
04:45
12:00
07:00 |
24 00
24:00
24:00
24:00
24:00 |
06:00-09:00
12:30-13:00
18:00-21:30
06:00-08:00
12:30-13:00
19:30-22:00
06:00-17:30
8:00-22:00
07:00-09:30
12:00-22:00 |
COUNTRY(FM,SW,6265, FM)
COUNTRY(FM,SW,6265, FM)
Line of rail
Towns along line of rail, provincial centers & some
rural districts(rural TV project) |
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Population of Zambia =11 million:
population aged 15 years +=6 million: average h/hold size
=6people per h/hold. Watching ZNBC is across sex, age,
education, social economic status, occupation etc.
FOR FURTHER INFORMATION AND CLARIFICATION
CALL ZNBC MARKETING DEPARTMENT. On 252005
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