Ministry of Information Permanent Secretary Chanda Kasolo has called on broadcasting houses to run non-controversial programmes that promote cultural values.
Mr Kasolo said government is always pleased to see local companies working towards the enhancement of cultural values.
He said this in a speech read on his behalf by acting Director for Press and Media Development Morden Mayembe during the grand finale of the Muvi TV Beads and lipsticks reality show in Lusaka last night.
He said the beats and lipstick show endeavours to shape the communities towards oneness, regardless of the diverse backgrounds of participant.
And Muvi TV General Manager Seidlitz Nkhonjera said the reality show is not only a competition but a way to bring people from different backgrounds to share cultural ideologies for the unity of the country.
The two finalist one from the beads and the other from the lipstick walked away with a two bedrooms house each, a scholarship to study at Fairview university and Muvi TV decoders.