Minister of Energy Mathew Nkhuwa says government is determined to reach the targeted 51 percent rural access to electricity by 2030.
However, Mr. Nkhuwa says enhanced information dissemination will help bring on board various stakeholders to realise the target.
He says the media, being the most powerful tool of influencing public opinion and attitude change, can help direct investment to the energy sector.
Mr. Nkhuwa was speaking during the 2017 Rural Electrification Authority – REA- media awards at Radisson Blu in Lusaka.
Mr. Nkhuwa hailed organisers of the ceremony saying the event is important because it celebrates media efforts that promote Rural Electrification.
And REA Chief Executive Officer, Geoffrey Musonda said the awards are part of the strategy of communicating and promoting REA’s mandate.
Mr. Musonda said the authority is mandated to improve the economic and social welfare of rural communities through the provision of appropriate renewable sources of energy.
He said the awards which started in 2014, influence decision making on diverse sectors of human society through information dissemination.
ZNBC’s Pennipher Nyirenda bagged the best journalist of the year award and the best documentary award, while Brian Mwale got the best television award news and Macpeherson Mukuka received a recognition award.