President Edgar Lungu says Southern Africa is fast cementing its position as one of the creative capitals of Africa in the film industry.

President Lungu says young film makers and talent are emerging across the Southern region and demonstrating creativity.

He says the policy direction, such as the setting up of the Multi-Choice Talent Factory in Zambia, will make the film industry contribute to national economic growth.

President Lungu said this in a speech read by Minister of Information and Broadcasting Dora Siliya, last night at the launch of the multi-choice Talent factory.

The Head of state also called on the private sector to take charge and support the industry which has been neglected for years.

And, Multi-Choice Africa, Southern Region Director, Nyiko Shiburi is concerned with the high levels of piracy.

Mr. Shiburi has since called on the southern region to fight piracy as it has adverse effects on the production of content.

Meanwhile, Minister of Higher Education Professor Nkandu Luo says the establishment of the talent factory will help empower youths.

And ZAMCOM Acting Executive Director, Charles Mubanga said the institute is happy to host the students and provide the necessary training in film industry.

Among the 20 students, seven are Zambians, who will train for one year.

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