Southern Province Permanent Secretary Sibanze Simuchooba says the tourism sector is open for investment with readymade development sites and attractive incentives on offer.
Mr. Simuchooba says in the Kavango Zambezi Transfrontier Conservation Area -KAZA- Region which comprises four other neighbouring countries, the potential for further tourism development in Zambia is huge.
The permanent secretary was speaking at a meeting between seventeen ambassadors and other diplomats accredited to Namibia led by Zambia’s High Commissioner to that country Stella Libongani in Livingstone.
And Ms. Libongani says the tour by diplomats accredited to Namibia is aimed at collectively marketing the tourism potential of the KAZA region, one of the largest conservation area in the world.
Ms. Libongani says the tour which started on 10th November, 2017 in Namibia highlights the untapped tourism potential the region has to offer to the world.
And Zambia Tourism Agency Board Chairperson Peter Jones says there is need to move emphasis from wildlife marketing to the tourism heritage potential of Zambia.
Namibia’s Deputy Minister for International Relations and Co-operation Maureen Hinda says there is need to transform the tourism sector of the region so that it fully contributes to the Gross Domestic Product -GDP- more.
Meanwhile United Nations Development Programme -UNDP- Country Representative to Nambia Kiki Gheho says the tour has exposed some of the unknown tourism products which can be harnessed for sustainable economic development.