Zambia will participate in the annual tourism event in Europe, the International Tourism Bourse -ITB- set for Berlin in twenty days.
Zambia’s Ambassador to Germany anthony mukwita has confirmed the development toZNBC news in Lusaka today.
Mr. Mukwita said nine tourism business entities from Zambia have already signed up for the premier event” while the government will be led by Ministry of Tourism Permanent Secretary Howard Sikwela.
He said unlike last year when Zambia was a Cultural and Event Partner, the country has this year reverted to being an ordinary but formidable participant having already made its mark for the first time since independence in 2018.
Zambia Tourism Agency -ZTA- Chief Executive Felix Chaila, will be in the entourage along with supporting staff from the Ministry of Tourism and ITB.
Mr. Mukwita said President Edgar Lungu in his quest to diversify the economy recently elevated the Tourism Ministry to a financial earning ministry as the country attempts to treble the number of tourists entering Zambia.
ITB attracts participants from 1-hundred and 80 countries annually.
This is according to a statement issued by First Secretary at the Zambian Embassy in berlin – Germany – Kellys Kaunda.